Herdez vs Sadie's · Bay Area shelf head-to-head
Herdez and Sadie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineup
Herdez
Sadie's
45
brand power
13
17
products
3
4
categories
1
15
grocers
2
$3.43
avg price
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herdez▭ Sadie's
Distribution · 30% of score63·8
H
S
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herdez
only Sadie's
no top category Herdez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herdez · Sadie's