Hero vs Oroweat · Bay Area shelf head-to-head
Hero and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineupHero sits further up the premium end
Hero
Oroweat
32
brand power
49
7
products
40
3
categories
2
5
subcategories
11
10
grocers
12
68.2¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hero▭ Oroweat
Distribution · 30% of score42·50
H
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hero · 2
only Oroweat · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hero · Oroweat