Hershey's vs Mars Variety Bag · Bay Area shelf head-to-head
Hershey's and Mars Variety Bag, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hershey's
Mars Variety Bag
54
brand power
10
79
products
2
6
categories
1
8
subcategories
2
14
grocers
2
$8.17
avg price
$24.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Mars Variety Bag
Distribution · 30% of score58·8
M
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mars Variety Bag
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Mars Variety Bag