Hershey's vs Maud Borup · Bay Area shelf head-to-head
Hershey's and Maud Borup, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hershey's
Maud Borup
54
brand power
12
79
products
3
6
categories
1
8
subcategories
2
14
grocers
2
$8.17
avg price
$9.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Maud Borup
Distribution · 30% of score58·8
M
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maud Borup
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Maud Borup