Hershey's vs Mrs. Richardson's Dessert Sauce, · Bay Area shelf head-to-head
Hershey's and Mrs. Richardson's Dessert Sauce,, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Hershey's
Mrs. Richardson's Dessert Sauce,
54
brand power
13
79
products
2
6
categories
1
8
subcategories
1
14
grocers
5
$8.17
avg price
$7.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Mrs. Richardson's Dessert Sauce,
Distribution · 30% of score58·21
M
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hershey's
only Mrs. Richardson's Dessert Sauce,
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Mrs. Richardson's Dessert Sauce,