Hershey's vs Rolo® · Bay Area shelf head-to-head
Hershey's and Rolo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupHershey's sits further up the premium end
Hershey's
Rolo®
54
brand power
12
79
products
2
6
categories
1
8
subcategories
1
14
grocers
6
$1.94
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Rolo®
Distribution · 30% of score58·25
R
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rolo®
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Rolo®
