Hershey's vs Sunday Night · Bay Area shelf head-to-head
Hershey's and Sunday Night, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupSunday Night sits further up the premium end
Hershey's
Sunday Night
54
brand power
24
79
products
4
6
categories
1
8
subcategories
1
14
grocers
6
$1.14
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hershey's▭ Sunday Night
Distribution · 30% of score58·25
S
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hershey's
only Sunday Night
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hershey's · Sunday Night