Hey Boo vs Frog Hollow Farm · Bay Area shelf head-to-head
Hey Boo and Frog Hollow Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Hey Boo
Frog Hollow Farm
21
brand power
35
4
products
10
2
categories
2
3
subcategories
4
2
grocers
10
$1.48
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey Boo▭ Frog Hollow Farm
Distribution · 30% of score8·42
H
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey Boo
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey Boo · 0
no exclusive doors — everywhere Hey Boo is, Frog Hollow Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey Boo · Frog Hollow Farm