Hey Boo vs Full Belly Farm · Bay Area shelf head-to-head
Hey Boo and Full Belly Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Belly Farm carries more Brand PowerFull Belly Farm is in more Bay Area grocersFull Belly Farm fields the deeper lineupFull Belly Farm sits further up the premium end
Hey Boo
Full Belly Farm
21
brand power
27
4
products
9
2
categories
5
3
subcategories
7
2
grocers
3
$1.48
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hey Boo▭ Full Belly Farm
Distribution · 30% of score8·13
H
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hey Boo
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hey Boo · 0
no exclusive doors — everywhere Hey Boo is, Full Belly Farm is too.
only Full Belly Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hey Boo · Full Belly Farm