Heyday Canning Co vs Stagg Country Brand · Bay Area shelf head-to-head
Heyday Canning Co and Stagg Country Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heyday Canning Co carries more Brand PowerStagg Country Brand is in more Bay Area grocersHeyday Canning Co fields the deeper lineupHeyday Canning Co sits further up the premium end
Heyday Canning Co
Stagg Country Brand
45
brand power
37
26
products
8
4
categories
1
7
subcategories
1
8
grocers
10
45.4¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heyday Canning Co▭ Stagg Country Brand
Distribution · 30% of score33·42
S
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heyday Canning Co
only Stagg Country Brand
no top category Heyday Canning Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heyday Canning Co · 3
only Stagg Country Brand · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heyday Canning Co · Stagg Country Brand
