Heydoh vs San-j · Bay Area shelf head-to-head
Heydoh and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineupHeydoh sits further up the premium end
Heydoh
San-j
19
brand power
46
4
products
19
1
categories
3
1
subcategories
8
5
grocers
18
$1.86
price per fl oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heydoh▭ San-j
Distribution · 30% of score21·75
H
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heydoh
no top category San-j doesn’t also play in.
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heydoh · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heydoh · San-j