Hi-chew vs Skittles · Bay Area shelf head-to-head
Hi-chew and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersSkittles fields the deeper lineup
Hi-chew
Skittles
20
brand power
38
7
products
21
1
categories
2
1
subcategories
4
7
grocers
11
$4.40
avg price
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hi-chew▭ Skittles
Distribution · 30% of score29·46
H
S
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hi-chew
no top category Skittles doesn’t also play in.
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hi-chew · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hi-chew · Skittles
