Hibar vs Every Man Jack · Bay Area shelf head-to-head
Hibar and Every Man Jack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Every Man Jack carries more Brand PowerEvery Man Jack is in more Bay Area grocersHibar fields the deeper lineupHibar sits further up the premium end
Hibar
Every Man Jack
35
brand power
42
15
products
11
4
categories
4
6
subcategories
4
3
grocers
4
$6.00
price per oz
$2.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hibar▭ Every Man Jack
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Personal Care7 vs 4 SKUs
4% of shelf
only Hibar
only Every Man Jack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hibar · 1
only Every Man Jack · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hibar · Every Man Jack
