Hibar vs Pantene · Bay Area shelf head-to-head
Hibar and Pantene, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hibar carries more Brand PowerHibar is in more Bay Area grocersHibar fields the deeper lineupHibar sits further up the premium end
Hibar
Pantene
35
brand power
22
15
products
5
4
categories
2
6
subcategories
4
3
grocers
2
$15.16
avg price
$13.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hibar▭ Pantene
Distribution · 30% of score13·8
P
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care5 vs 4 SKUs
1% of shelf
only Hibar
only Pantene
no top category Hibar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hibar · 2
only Pantene · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hibar · Pantene