Hidden Valley vs Litehouse · Bay Area shelf head-to-head
Hidden Valley and Litehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hidden Valley carries more Brand PowerHidden Valley is in more Bay Area grocers
Hidden Valley
Litehouse
50
brand power
42
29
products
29
5
categories
6
6
subcategories
14
12
grocers
5
$7.12
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hidden Valley▭ Litehouse
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings18 vs 18 SKUs
5% of shelf
only Hidden Valley
only Litehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hidden Valley · Litehouse
