Lining them up…
Hillshire Farm and Lunchables, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Hillshire Farm doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Lunchables is, Hillshire Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hillshire Farm · Lunchables
31 products in the catalog·7 products in the catalog
spans 7 categories · 11 subcategories·spans 2 categories
~2% average share on the shelves it competes on·~0% average share on the shelves it competes on