Hime vs Yamamotoyama · Bay Area shelf head-to-head
Hime and Yamamotoyama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hime is in more Bay Area grocersYamamotoyama fields the deeper lineup
Hime
Yamamotoyama
23
brand power
26
4
products
9
4
categories
2
4
subcategories
3
6
grocers
2
$8.32
avg price
$9.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hime▭ Yamamotoyama
Distribution · 30% of score25·8
H
Y
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hime
only Yamamotoyama
no top category Hime doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yamamotoyama · 0
no exclusive doors — everywhere Yamamotoyama is, Hime is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hime · Yamamotoyama
