Hinode vs Minute Rice · Bay Area shelf head-to-head
Hinode and Minute Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Rice carries more Brand PowerMinute Rice is in more Bay Area grocersMinute Rice fields the deeper lineupMinute Rice sits further up the premium end
Hinode
Minute Rice
25
brand power
35
7
products
10
2
categories
4
4
subcategories
6
6
grocers
8
$8.10
avg price
$4.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hinode▭ Minute Rice
Distribution · 30% of score25·33
H
M
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hinode
no top category Minute Rice doesn’t also play in.
only Minute Rice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hinode · 1
only Minute Rice · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hinode · Minute Rice