Hippeas vs Iwon Organics · Bay Area shelf head-to-head
Hippeas and Iwon Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineupIwon Organics sits further up the premium end
Hippeas
Iwon Organics
44
brand power
15
19
products
3
3
categories
2
16
grocers
3
$5.52
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hippeas▭ Iwon Organics
Distribution · 30% of score67·13
I
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hippeas
only Iwon Organics
no top category Hippeas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hippeas · Iwon Organics
