Hiyo vs Mocktail Club · Bay Area shelf head-to-head
Hiyo and Mocktail Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineup
Hiyo
Mocktail Club
34
brand power
18
18
products
8
2
categories
1
4
grocers
1
$9.27
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiyo▭ Mocktail Club
Distribution · 30% of score17·4
M
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiyo
only Mocktail Club
no top category Hiyo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mocktail Club · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiyo · Mocktail Club