Hiyo vs Recess · Bay Area shelf head-to-head
Hiyo and Recess, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineupRecess sits further up the premium end
Hiyo
Recess
34
brand power
50
18
products
21
2
categories
3
4
grocers
14
32.8¢
price per fl oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hiyo▭ Recess
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hiyo
only Recess
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hiyo · Recess
