Hobb's vs Zoe's Meats · Bay Area shelf head-to-head
Hobb's and Zoe's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoe's Meats carries more Brand PowerHobb's is in more Bay Area grocersZoe's Meats fields the deeper lineupZoe's Meats sits further up the premium end
Hobb's
Zoe's Meats
19
brand power
48
4
products
30
2
categories
6
2
subcategories
11
8
grocers
7
$14.96
price per item
$19.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hobb's▭ Zoe's Meats
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hobb's
no top category Zoe's Meats doesn’t also play in.
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zoe's Meats · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hobb's · Zoe's Meats
