Hoffman’s vs Cabot · Bay Area shelf head-to-head
Hoffman’s and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Hoffman’s
Cabot
0
brand power
53
5
products
45
1
categories
3
2
subcategories
8
1
grocers
17
$6.69
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hoffman’s▭ Cabot
Distribution · 30% of score4·71
H
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hoffman’s
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hoffman’s · 0
no exclusive doors — everywhere Hoffman’s is, Cabot is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hoffman’s · Cabot