Honest Kids vs Juicy Juice · Bay Area shelf head-to-head
Honest Kids and Juicy Juice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honest Kids carries more Brand PowerHonest Kids is in more Bay Area grocers
Honest Kids
Juicy Juice
30
brand power
12
8
products
8
2
categories
2
5
subcategories
5
10
grocers
4
$7.73
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honest Kids▭ Juicy Juice
Distribution · 30% of score42·17
H
J
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honest Kids
only Juicy Juice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honest Kids · 7
only Juicy Juice · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honest Kids · Juicy Juice