Hoody's vs From The Fields’ · Bay Area shelf head-to-head
Hoody's and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineupFrom The Fields’ sits further up the premium end
Hoody's
From The Fields’
13
brand power
45
3
products
24
2
categories
7
3
subcategories
9
1
grocers
9
60.9¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hoody's▭ From The Fields’
Distribution · 30% of score4·38
H
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 2 SKUs
H
<1% of shelf
only Hoody's
no top category From The Fields’ doesn’t also play in.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hoody's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hoody's · From The Fields’
