Horizon Organic vs Parmalat · Bay Area shelf head-to-head
Horizon Organic and Parmalat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Horizon Organic
Parmalat
59
brand power
9
38
products
2
6
categories
1
13
subcategories
1
13
grocers
1
$10.20
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Parmalat
Distribution · 30% of score54·4
P
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmalat
no top category Horizon Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Parmalat