Hormel vs Mary Kitchen · Bay Area shelf head-to-head
Hormel and Mary Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel carries more Brand PowerHormel is in more Bay Area grocersHormel fields the deeper lineupMary Kitchen sits further up the premium end
Hormel
Mary Kitchen
57
brand power
20
24
products
2
8
categories
1
9
subcategories
1
14
grocers
6
90.2¢
price per oz
45.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Mary Kitchen
Distribution · 30% of score58·25
H
M
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score86·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary Kitchen
no top category Hormel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Mary Kitchen