Hormel vs Simply Potatoes · Bay Area shelf head-to-head
Hormel and Simply Potatoes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hormel carries more Brand PowerHormel is in more Bay Area grocersHormel fields the deeper lineupHormel sits further up the premium end
Hormel
Simply Potatoes
57
brand power
29
24
products
7
8
categories
1
9
subcategories
1
14
grocers
7
90.2¢
price per oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hormel▭ Simply Potatoes
Distribution · 30% of score58·29
H
S
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score86·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Potatoes
no top category Hormel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hormel · Simply Potatoes