HOT ONES vs Tabasco · Bay Area shelf head-to-head
HOT ONES and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineup
HOT ONES
Tabasco
24
brand power
43
9
products
12
2
categories
3
3
grocers
16
$15.49
avg price
$5.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ HOT ONES▭ Tabasco
Distribution · 30% of score13·67
H
T
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only HOT ONES
no top category Tabasco doesn’t also play in.
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only HOT ONES · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: HOT ONES · Tabasco
