Hotpot Queen vs Immi · Bay Area shelf head-to-head
Hotpot Queen and Immi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Immi carries more Brand PowerImmi fields the deeper lineup
Hotpot Queen
Immi
33
brand power
40
10
products
25
3
categories
2
4
subcategories
2
6
grocers
6
$1.33
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hotpot Queen▭ Immi
Distribution · 30% of score25·25
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hotpot Queen
only Immi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hotpot Queen · 3
only Immi · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hotpot Queen · Immi
