House Of Bagels vs Thomas’ · Bay Area shelf head-to-head
House Of Bagels and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupHouse Of Bagels sits further up the premium end
House Of Bagels
Thomas’
10
brand power
50
2
products
30
1
categories
3
1
subcategories
5
2
grocers
15
$7.39
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Of Bagels▭ Thomas’
Distribution · 30% of score8·63
H
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Of Bagels
no top category Thomas’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Of Bagels · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Of Bagels · Thomas’
