Hu vs Koppers Chocolate · Bay Area shelf head-to-head
Hu and Koppers Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Hu
Koppers Chocolate
55
brand power
21
31
products
2
6
categories
2
18
grocers
1
$7.45
avg price
$8.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Koppers Chocolate
Distribution · 30% of score75·4
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koppers Chocolate
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Koppers Chocolate
