Hu vs Michel Cluizel · Bay Area shelf head-to-head
Hu and Michel Cluizel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupMichel Cluizel sits further up the premium end
Hu
Michel Cluizel
55
brand power
14
31
products
7
6
categories
1
18
grocers
3
$3.04
price per oz
$7.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Michel Cluizel
Distribution · 30% of score75·13
M
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michel Cluizel
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Michel Cluizel
