Hu vs See's · Bay Area shelf head-to-head
Hu and See's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Hu
See's
55
brand power
23
31
products
12
6
categories
1
18
grocers
4
$3.04
price per oz
$2.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ See's
Distribution · 30% of score75·17
S
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only See's
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · See's
