Hu vs Theo Chocolate · Bay Area shelf head-to-head
Hu and Theo Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupHu sits further up the premium end
Hu
Theo Chocolate
55
brand power
28
31
products
16
6
categories
1
18
grocers
8
$3.04
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hu▭ Theo Chocolate
Distribution · 30% of score75·33
T
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Theo Chocolate
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hu · Theo Chocolate
