Huel vs Lumen · Bay Area shelf head-to-head
Huel and Lumen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Huel carries more Brand PowerHuel is in more Bay Area grocersLumen sits further up the premium end
Huel
Lumen
38
brand power
33
10
products
11
5
categories
3
5
subcategories
4
10
grocers
8
31.8¢
price per fl oz
79.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Huel▭ Lumen
Distribution · 30% of score42·33
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Huel
only Lumen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Huel · 4
only Lumen · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Huel · Lumen
