Hume Supernatural vs Weleda · Bay Area shelf head-to-head
Hume Supernatural and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineupHume Supernatural sits further up the premium end
Hume Supernatural
Weleda
18
brand power
49
5
products
45
1
categories
8
1
subcategories
13
2
grocers
3
$8.22
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hume Supernatural▭ Weleda
Distribution · 30% of score8·13
H
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hume Supernatural
no top category Weleda doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hume Supernatural · 1
only Weleda · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hume Supernatural · Weleda