Hummus Guy's vs Obour · Bay Area shelf head-to-head
Hummus Guy's and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerHummus Guy's is in more Bay Area grocersObour fields the deeper lineupObour sits further up the premium end
Hummus Guy's
Obour
20
brand power
33
4
products
12
1
categories
4
1
subcategories
5
6
grocers
4
92.4¢
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummus Guy's▭ Obour
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummus Guy's
no top category Obour doesn’t also play in.
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummus Guy's · 3
only Obour · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummus Guy's · Obour
