Humphry Slocombe vs Jeni's Ice Cream · Bay Area shelf head-to-head
Humphry Slocombe and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream fields the deeper lineup
Humphry Slocombe
Jeni's Ice Cream
39
brand power
45
12
products
49
2
categories
3
2
subcategories
6
11
grocers
11
68.8¢
price per fl oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humphry Slocombe▭ Jeni's Ice Cream
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 2 SKUs
1% of shelf
only Humphry Slocombe
no top category Jeni's Ice Cream doesn’t also play in.
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Humphry Slocombe · 4
only Jeni's Ice Cream · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humphry Slocombe · Jeni's Ice Cream
