Hundy! vs Sweet Nothings · Bay Area shelf head-to-head
Hundy! and Sweet Nothings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Nothings carries more Brand PowerSweet Nothings is in more Bay Area grocersSweet Nothings fields the deeper lineup
Hundy!
Sweet Nothings
19
brand power
46
5
products
25
1
categories
5
1
subcategories
6
3
grocers
9
$1.80
price per oz
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hundy!▭ Sweet Nothings
Distribution · 30% of score13·38
H
S
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hundy!
no top category Sweet Nothings doesn’t also play in.
only Sweet Nothings
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hundy! · Sweet Nothings
