Hungry-man vs Lean Cuisine · Bay Area shelf head-to-head
Hungry-man and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineup
Hungry-man
Lean Cuisine
0
brand power
45
5
products
39
1
categories
4
1
subcategories
7
2
grocers
8
$7.91
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hungry-man▭ Lean Cuisine
Distribution · 30% of score8·33
H
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hungry-man
no top category Lean Cuisine doesn’t also play in.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hungry-man · 0
no exclusive doors — everywhere Hungry-man is, Lean Cuisine is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hungry-man · Lean Cuisine