Hurley Farms vs Full Belly Farm · Bay Area shelf head-to-head
Hurley Farms and Full Belly Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Belly Farm carries more Brand PowerFull Belly Farm is in more Bay Area grocersFull Belly Farm fields the deeper lineup
Hurley Farms
Full Belly Farm
0
brand power
27
3
products
9
1
categories
5
3
subcategories
7
1
grocers
3
$12.09
avg price
$18.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hurley Farms▭ Full Belly Farm
Distribution · 30% of score4·13
H
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hurley Farms
no top category Full Belly Farm doesn’t also play in.
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hurley Farms · 0
no exclusive doors — everywhere Hurley Farms is, Full Belly Farm is too.
only Full Belly Farm · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hurley Farms · Full Belly Farm