Huy Fong Foods vs Lee Kum Kee · Bay Area shelf head-to-head
Huy Fong Foods and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee fields the deeper lineupLee Kum Kee sits further up the premium end
Huy Fong Foods
Lee Kum Kee
29
brand power
59
7
products
25
1
categories
5
1
subcategories
12
15
grocers
15
43.8¢
price per oz
55.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Huy Fong Foods▭ Lee Kum Kee
Distribution · 30% of score63·63
H
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Huy Fong Foods
no top category Lee Kum Kee doesn’t also play in.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Huy Fong Foods · Lee Kum Kee
