Iams vs Orijen · Bay Area shelf head-to-head
Iams and Orijen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iams carries more Brand PowerIams is in more Bay Area grocersOrijen sits further up the premium end
Iams
Orijen
25
brand power
16
11
products
10
2
categories
3
6
grocers
2
32.3¢
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iams▭ Orijen
Distribution · 30% of score25·8
I
O
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iams
no top category Orijen doesn’t also play in.
only Orijen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iams · 5
only Orijen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iams · Orijen
