Iams vs Purina One · Bay Area shelf head-to-head
Iams and Purina One, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purina One carries more Brand PowerPurina One is in more Bay Area grocersPurina One fields the deeper lineup
Iams
Purina One
25
brand power
41
11
products
29
2
categories
2
2
subcategories
3
6
grocers
9
32.3¢
price per oz
24.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iams▭ Purina One
Distribution · 30% of score25·38
I
P
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iams
no top category Purina One doesn’t also play in.
only Purina One
no top category Iams doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Iams · 2
only Purina One · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iams · Purina One