Ice Cream For Bears vs Van Leeuwen · Bay Area shelf head-to-head
Ice Cream For Bears and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerVan Leeuwen is in more Bay Area grocersVan Leeuwen fields the deeper lineup
Ice Cream For Bears
Van Leeuwen
34
brand power
49
16
products
36
2
categories
4
6
grocers
11
70.6¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ice Cream For Bears▭ Van Leeuwen
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ice Cream For Bears
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ice Cream For Bears · 2
only Van Leeuwen · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ice Cream For Bears · Van Leeuwen
