Igeta vs San-j · Bay Area shelf head-to-head
Igeta and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineup
Igeta
San-j
11
brand power
46
3
products
19
1
categories
3
1
subcategories
8
1
grocers
18
$13.79
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Igeta▭ San-j
Distribution · 30% of score4·75
I
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Igeta
no top category San-j doesn’t also play in.
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Igeta · 0
no exclusive doors — everywhere Igeta is, San-j is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Igeta · San-j
