Igeta vs Yamasa · Bay Area shelf head-to-head
Igeta and Yamasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yamasa carries more Brand PowerYamasa is in more Bay Area grocersYamasa fields the deeper lineup
Igeta
Yamasa
11
brand power
37
3
products
20
1
categories
4
1
subcategories
5
1
grocers
3
$13.79
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Igeta▭ Yamasa
Distribution · 30% of score4·13
I
Y
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Igeta
no top category Yamasa doesn’t also play in.
only Yamasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Igeta · 0
no exclusive doors — everywhere Igeta is, Yamasa is too.
only Yamasa · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Igeta · Yamasa
