Ile De France vs Marin French Cheese Co. · Bay Area shelf head-to-head
Ile De France and Marin French Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin French Cheese Co. carries more Brand PowerMarin French Cheese Co. is in more Bay Area grocersMarin French Cheese Co. fields the deeper lineup
Ile De France
Marin French Cheese Co.
25
brand power
49
6
products
30
1
categories
2
3
subcategories
10
9
grocers
19
$1.52
price per oz
$1.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ile De France▭ Marin French Cheese Co.
Distribution · 30% of score38·79
I
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ile De France
no top category Marin French Cheese Co. doesn’t also play in.
only Marin French Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ile De France · 1
only Marin French Cheese Co. · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ile De France · Marin French Cheese Co.
