Imagine vs Karine & Jeff · Bay Area shelf head-to-head
Imagine and Karine & Jeff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine carries more Brand PowerImagine is in more Bay Area grocersImagine fields the deeper lineupKarine & Jeff sits further up the premium end
Imagine
Karine & Jeff
53
brand power
30
20
products
13
6
categories
2
17
grocers
3
21.3¢
price per fl oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Karine & Jeff
Distribution · 30% of score71·13
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imagine
only Karine & Jeff
no top category Imagine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Karine & Jeff
